As we commemorate Fiji’s 50th independence anniversary this week, it is an opportune moment to reflect and showcase the journey of Sigatoka Electric 51 years of existence in Fiji. A resilient business venture since Fiji gaining its independence. Since it’s mere establishment in 1969 by a visionary young gentleman. SEL has now transformed into a dynamic business venture and has become truly “Your Best Choice in Electrical”.
Among the testimonials highlighted on the website of Sigatoka Electric the following is clearly reflective of the dynamic leadership that has led to successful execution of several projects in different industries around Fiji and South Pacific.
“Sigatoka Electric provided an array of alternatives for the event to choose for the provision of power to their clients which culminated in a successful tournament. They have a variety of power generating equipment plus a set of multi-skilled personnel who executed everything that came their way”: Darren Burgess, Event and Operations Manager, PGA Fiji International Golf.
The initial vision of founder/chairman, Mr. Gopal Krishna to provide professional electrical services to residents, commercial enterprises and resorts of the growing coastal township of Sigatoka. The vision has evolved overtime and “Sigatoka Electric is an iconic and leading company for your first choice in electrical designers, air conditioning, contractors, wholesalers and retailers in Fiji”. Being an iconic company harnessing 9 pillars of corporate values can certainly be demanding and challenging as reflected in the journey below:
The journey commenced with only two staff members and a bicycle to transport all electrical services. Sigatoka Electric now employs more than 150 staffs. The slogan of Sigatoka Electric Limited “Your Best Choice in Electrical’’ branding eventuated with the opening of the outlet in Suva. Since television was the most effective mode to reach out to a wider range of audience, SEL was the first local electrical company to be featured on television to elevate its strategic branding across Fiji and the Pacific. With the opening of the Nakasi branch in 2018, SEL has certainly gained access to wider customer base in the wider Suva-Nausori corridor. With the head office based in Sigatoka, the managing director Mr Vijay Narayan and senior management look after the entire operation and targeting customers throughout the country including the outer islands from flagship store locations at Sigatoka, Nadi, Suva and Nakasi.
Sigatoka Electric’s success is a direct result of the high level of customer satisfaction that has been achieved over the 51 years of business. Innovative solutions and maintaining relationships with clients & customers every step of the way has been one of the driving factors for the continued success of this business venture. SEL has to date 12 awards and one of the highlights is winning the Fiji Business Excellence Award – Commitment in Business Excellence in 2017. The award was clearly a reflection of the highest corporate standards displayed by the competent staff who ensure that quality and professional workmanship is displayed at all times.
Sigatoka Electric Limited remains a distributor for several leading brands of electrical products, accessories, light fittings and equipment in Fiji and the management takes pride in ensuring that the objectives of its suppliers are always met in the marketing of these products in Fiji. As an electrical contractor of choice for Fiji’s major commercial enterprises, SEL distributes and exclusively supplies leading electrical brands while providing contractual electrical maintenance and supply services for major resorts and hotels in Fiji. SEL sources materials from renowned suppliers in overseas, primarily from Australia and New Zealand so that they are able to deliver the best products & service.